2025
Doji's Campaign
Doji is reimagining the way we shop for fashion and this is how we will make them the name fashion enthusiast can't get out of their head.
Influencer Marketing
Campaign Management
Overview/Problem
Crafted by Lesanoic®
Doji is reimagining the way we shop for fashion.
Blending cutting-edge AI with a sense of creativity and fun, Doji lets users create an AI likeness of themselves to explore looks, try on products, and shop authentically. Built by a world-class team with roots in Apple, DeepMind, and Meta, Doji is more than a shopping platform — it's a new fashion experience powered by personalization, play, and possibility. Our goal was to introduce Doji to the world through an influencer-led campaign that matched its vision: playful, forward-thinking, and radically human.
Online fashion shopping has become overwhelming. Pages of product grids, disconnected experiences, and static visuals have stripped the joy from exploration. Doji was designed to bring fun, creativity, and tech-forward style back into the experience — but as a new platform, the brand needed credibility, awareness, and cultural relevance to cut through the noise. Our challenge: tell Doji’s story in a way that feels as novel and fresh as the product itself.
"We’re not just building a store. We’re building a whole new way to explore identity through fashion."
The Strategy
We applied a fashion-forward version of our Influencer-Led ABM Strategy, focused on three key segments and personas:
Digital Fashion Creators – Explore trends, aesthetics, and creative expression online.
Message: "Try it. Style it. Wear your imagination."
Influencers: Fashion TikTokers, AI content creators, Gen Z stylists.Tech-Forward Shoppers – Curious early adopters looking for new interfaces and shopping tools.
Message: "AI-made style. Personalized, frictionless, and 100% you."
Influencers: Lifestyle YouTubers, product reviewers, futurist creators.Cultural Curators – Care about brand ethos, aesthetics, and what’s next in digital experience.
Message: "The future of fashion is playful, personal, and powered by AI."
Influencers: Designers, art directors, fashion newsletter writers, and taste-driven creators.
We deployed the SNL Metaphor: creators serve as the hosts, integrating Doji into their world instead of hard-selling it. Content was collaborative, visual-first, and emotionally resonant.
The Campaign
TOFU (Top-of-Funnel)
Content: “I created an AI version of me to try on clothes. Here’s what happened.”
Goal: Drive virality, education, and curiosity.
MOFU (Middle-of-Funnel)
Content: Behind-the-scenes content, style walkthroughs, founder story content, and live try-ons.
Goal: Build trust and emotional resonance.
BOFU (Bottom-of-Funnel)
Content: Discount trials, limited drops, and personal testimonials amplified by creators.
Goal: Convert buzz into real users, email signups, and social following.
The Creative Concept
We treated Doji like the future of creative self-expression. The campaign leaned into colorful visuals, expressive avatars, and IRL creator reactions to seeing themselves reimagined in the AI space. Instead of pushing a product, we invited creators to play with it — and let their audiences follow along.
Projected Results
As a launch-phase campaign, our KPIs focused on brand heat, engagement, and cultural reach:
3M+ video views across TikTok and YouTube Shorts
40% avg watch-through rate on creator-led content
+800% increase in branded search queries
Community growth across Discord, waitlists, and early users
With Doji, fashion becomes a game again. With creators, that game becomes a movement.
More Works
(LM® — 02)
©2024
FAQ
01
How is Lesanoic different from other influencer agencies?
02
Do you work with early-stage startups?
03
How do you measure campaign success?
04
What platforms do your influencers use?
05
Can we approve influencers before a campaign goes live?
06
Do you offer one-off campaigns or only long-term retainers?
07
How do you find the right influencers for niche industries?
08
Can you integrate with our CRM or existing marketing stack?
2025
Doji's Campaign
Doji is reimagining the way we shop for fashion and this is how we will make them the name fashion enthusiast can't get out of their head.
Influencer Marketing
Campaign Management
Overview/Problem
Crafted by Lesanoic®
Doji is reimagining the way we shop for fashion.
Blending cutting-edge AI with a sense of creativity and fun, Doji lets users create an AI likeness of themselves to explore looks, try on products, and shop authentically. Built by a world-class team with roots in Apple, DeepMind, and Meta, Doji is more than a shopping platform — it's a new fashion experience powered by personalization, play, and possibility. Our goal was to introduce Doji to the world through an influencer-led campaign that matched its vision: playful, forward-thinking, and radically human.
Online fashion shopping has become overwhelming. Pages of product grids, disconnected experiences, and static visuals have stripped the joy from exploration. Doji was designed to bring fun, creativity, and tech-forward style back into the experience — but as a new platform, the brand needed credibility, awareness, and cultural relevance to cut through the noise. Our challenge: tell Doji’s story in a way that feels as novel and fresh as the product itself.
"We’re not just building a store. We’re building a whole new way to explore identity through fashion."
The Strategy
We applied a fashion-forward version of our Influencer-Led ABM Strategy, focused on three key segments and personas:
Digital Fashion Creators – Explore trends, aesthetics, and creative expression online.
Message: "Try it. Style it. Wear your imagination."
Influencers: Fashion TikTokers, AI content creators, Gen Z stylists.Tech-Forward Shoppers – Curious early adopters looking for new interfaces and shopping tools.
Message: "AI-made style. Personalized, frictionless, and 100% you."
Influencers: Lifestyle YouTubers, product reviewers, futurist creators.Cultural Curators – Care about brand ethos, aesthetics, and what’s next in digital experience.
Message: "The future of fashion is playful, personal, and powered by AI."
Influencers: Designers, art directors, fashion newsletter writers, and taste-driven creators.
We deployed the SNL Metaphor: creators serve as the hosts, integrating Doji into their world instead of hard-selling it. Content was collaborative, visual-first, and emotionally resonant.
The Campaign
TOFU (Top-of-Funnel)
Content: “I created an AI version of me to try on clothes. Here’s what happened.”
Goal: Drive virality, education, and curiosity.
MOFU (Middle-of-Funnel)
Content: Behind-the-scenes content, style walkthroughs, founder story content, and live try-ons.
Goal: Build trust and emotional resonance.
BOFU (Bottom-of-Funnel)
Content: Discount trials, limited drops, and personal testimonials amplified by creators.
Goal: Convert buzz into real users, email signups, and social following.
The Creative Concept
We treated Doji like the future of creative self-expression. The campaign leaned into colorful visuals, expressive avatars, and IRL creator reactions to seeing themselves reimagined in the AI space. Instead of pushing a product, we invited creators to play with it — and let their audiences follow along.
Projected Results
As a launch-phase campaign, our KPIs focused on brand heat, engagement, and cultural reach:
3M+ video views across TikTok and YouTube Shorts
40% avg watch-through rate on creator-led content
+800% increase in branded search queries
Community growth across Discord, waitlists, and early users
With Doji, fashion becomes a game again. With creators, that game becomes a movement.
More Works
(LM® — 02)
©2024
FAQ
01
How is Lesanoic different from other influencer agencies?
02
Do you work with early-stage startups?
03
How do you measure campaign success?
04
What platforms do your influencers use?
05
Can we approve influencers before a campaign goes live?
06
Do you offer one-off campaigns or only long-term retainers?
07
How do you find the right influencers for niche industries?
08
Can you integrate with our CRM or existing marketing stack?
2025
Doji's Campaign
Doji is reimagining the way we shop for fashion and this is how we will make them the name fashion enthusiast can't get out of their head.
Influencer Marketing
Campaign Management
Overview/Problem
Crafted by Lesanoic®
Doji is reimagining the way we shop for fashion.
Blending cutting-edge AI with a sense of creativity and fun, Doji lets users create an AI likeness of themselves to explore looks, try on products, and shop authentically. Built by a world-class team with roots in Apple, DeepMind, and Meta, Doji is more than a shopping platform — it's a new fashion experience powered by personalization, play, and possibility. Our goal was to introduce Doji to the world through an influencer-led campaign that matched its vision: playful, forward-thinking, and radically human.
Online fashion shopping has become overwhelming. Pages of product grids, disconnected experiences, and static visuals have stripped the joy from exploration. Doji was designed to bring fun, creativity, and tech-forward style back into the experience — but as a new platform, the brand needed credibility, awareness, and cultural relevance to cut through the noise. Our challenge: tell Doji’s story in a way that feels as novel and fresh as the product itself.
"We’re not just building a store. We’re building a whole new way to explore identity through fashion."
The Strategy
We applied a fashion-forward version of our Influencer-Led ABM Strategy, focused on three key segments and personas:
Digital Fashion Creators – Explore trends, aesthetics, and creative expression online.
Message: "Try it. Style it. Wear your imagination."
Influencers: Fashion TikTokers, AI content creators, Gen Z stylists.Tech-Forward Shoppers – Curious early adopters looking for new interfaces and shopping tools.
Message: "AI-made style. Personalized, frictionless, and 100% you."
Influencers: Lifestyle YouTubers, product reviewers, futurist creators.Cultural Curators – Care about brand ethos, aesthetics, and what’s next in digital experience.
Message: "The future of fashion is playful, personal, and powered by AI."
Influencers: Designers, art directors, fashion newsletter writers, and taste-driven creators.
We deployed the SNL Metaphor: creators serve as the hosts, integrating Doji into their world instead of hard-selling it. Content was collaborative, visual-first, and emotionally resonant.
The Campaign
TOFU (Top-of-Funnel)
Content: “I created an AI version of me to try on clothes. Here’s what happened.”
Goal: Drive virality, education, and curiosity.
MOFU (Middle-of-Funnel)
Content: Behind-the-scenes content, style walkthroughs, founder story content, and live try-ons.
Goal: Build trust and emotional resonance.
BOFU (Bottom-of-Funnel)
Content: Discount trials, limited drops, and personal testimonials amplified by creators.
Goal: Convert buzz into real users, email signups, and social following.
The Creative Concept
We treated Doji like the future of creative self-expression. The campaign leaned into colorful visuals, expressive avatars, and IRL creator reactions to seeing themselves reimagined in the AI space. Instead of pushing a product, we invited creators to play with it — and let their audiences follow along.
Projected Results
As a launch-phase campaign, our KPIs focused on brand heat, engagement, and cultural reach:
3M+ video views across TikTok and YouTube Shorts
40% avg watch-through rate on creator-led content
+800% increase in branded search queries
Community growth across Discord, waitlists, and early users
With Doji, fashion becomes a game again. With creators, that game becomes a movement.
More Works
©2024
FAQ
How is Lesanoic different from other influencer agencies?
Do you work with early-stage startups?
How do you measure campaign success?
What platforms do your influencers use?
Can we approve influencers before a campaign goes live?
Do you offer one-off campaigns or only long-term retainers?
How do you find the right influencers for niche industries?
Can you integrate with our CRM or existing marketing stack?