Apr 4, 2025
Why Influence Is the Missing Piece
B2B buyers are evolving. So should your marketing.
Launch
Hub
Recent
Innovation
As the world's Social landscape shifts more business buyers are looking to Creators to learn more about B2B Software let's dive in.®
In this first Lesanoic article, we break down why traditional B2B marketing is losing effectiveness and how influencer marketing is quietly becoming SaaS's most powerful growth lever. Whether you're a funded startup or scaling Series A, this piece lays the groundwork for building trust at scale through authentic voices.
From Funnels to Flywheels Subtitle
Why the buyer journey has changed and what that means for your strategy
Today’s B2B SaaS buyers don’t follow linear funnels. They’re educated, community-driven, and trust peers over ads. The average decision-maker reads reviews, checks LinkedIn, watches product explainers and they want to see the product in real-world use cases. This shift means your brand needs more than ads and cold emails. It needs advocates. That’s where influencers come in.
Creators Are the New Trusted Voices
Influencers in B2B look different. They’re consultants, creators, engineers, analysts, and founders. These experts already have the trust of your target audience and when they speak, people listen. SaaS companies that tap into these voices gain instant credibility, stronger engagement, and higher conversion rates. It’s not vanity it’s velocity.
The truth about what influencer marketing can actually drive
The myth? Influencer marketing is just brand awareness. The truth? Done right, it drives demos, leads, and ARR. At Lesanoic, we pair creators with performance strategies—tracking clicks, conversions, and pipeline impact. In a crowded B2B market, influence isn’t a buzzword. It’s a growth channel.
Final Note: Influence isn’t just for B2C anymore. The B2B brands that understand how to leverage trust and storytelling will lead this next wave of SaaS growth. Lesanoic is here to help you do exactly that.
Latest Updates
(LM® — 02)
©2024
FAQ
01
How is Lesanoic different from other influencer agencies?
02
Do you work with early-stage startups?
03
How do you measure campaign success?
04
What platforms do your influencers use?
05
Can we approve influencers before a campaign goes live?
06
Do you offer one-off campaigns or only long-term retainers?
07
How do you find the right influencers for niche industries?
08
Can you integrate with our CRM or existing marketing stack?
Apr 4, 2025
Why Influence Is the Missing Piece
B2B buyers are evolving. So should your marketing.
Launch
Hub
Recent
Innovation
As the world's Social landscape shifts more business buyers are looking to Creators to learn more about B2B Software let's dive in.®
In this first Lesanoic article, we break down why traditional B2B marketing is losing effectiveness and how influencer marketing is quietly becoming SaaS's most powerful growth lever. Whether you're a funded startup or scaling Series A, this piece lays the groundwork for building trust at scale through authentic voices.
From Funnels to Flywheels Subtitle
Why the buyer journey has changed and what that means for your strategy
Today’s B2B SaaS buyers don’t follow linear funnels. They’re educated, community-driven, and trust peers over ads. The average decision-maker reads reviews, checks LinkedIn, watches product explainers and they want to see the product in real-world use cases. This shift means your brand needs more than ads and cold emails. It needs advocates. That’s where influencers come in.
Creators Are the New Trusted Voices
Influencers in B2B look different. They’re consultants, creators, engineers, analysts, and founders. These experts already have the trust of your target audience and when they speak, people listen. SaaS companies that tap into these voices gain instant credibility, stronger engagement, and higher conversion rates. It’s not vanity it’s velocity.
The truth about what influencer marketing can actually drive
The myth? Influencer marketing is just brand awareness. The truth? Done right, it drives demos, leads, and ARR. At Lesanoic, we pair creators with performance strategies—tracking clicks, conversions, and pipeline impact. In a crowded B2B market, influence isn’t a buzzword. It’s a growth channel.
Final Note: Influence isn’t just for B2C anymore. The B2B brands that understand how to leverage trust and storytelling will lead this next wave of SaaS growth. Lesanoic is here to help you do exactly that.
Latest Updates
(LM® — 02)
©2024
FAQ
01
How is Lesanoic different from other influencer agencies?
02
Do you work with early-stage startups?
03
How do you measure campaign success?
04
What platforms do your influencers use?
05
Can we approve influencers before a campaign goes live?
06
Do you offer one-off campaigns or only long-term retainers?
07
How do you find the right influencers for niche industries?
08
Can you integrate with our CRM or existing marketing stack?
Apr 4, 2025
Why Influence Is the Missing Piece
B2B buyers are evolving. So should your marketing.
Launch
Hub
Recent
Innovation
As the world's Social landscape shifts more business buyers are looking to Creators to learn more about B2B Software let's dive in.®
In this first Lesanoic article, we break down why traditional B2B marketing is losing effectiveness and how influencer marketing is quietly becoming SaaS's most powerful growth lever. Whether you're a funded startup or scaling Series A, this piece lays the groundwork for building trust at scale through authentic voices.
From Funnels to Flywheels Subtitle
Why the buyer journey has changed and what that means for your strategy
Today’s B2B SaaS buyers don’t follow linear funnels. They’re educated, community-driven, and trust peers over ads. The average decision-maker reads reviews, checks LinkedIn, watches product explainers and they want to see the product in real-world use cases. This shift means your brand needs more than ads and cold emails. It needs advocates. That’s where influencers come in.
Creators Are the New Trusted Voices
Influencers in B2B look different. They’re consultants, creators, engineers, analysts, and founders. These experts already have the trust of your target audience and when they speak, people listen. SaaS companies that tap into these voices gain instant credibility, stronger engagement, and higher conversion rates. It’s not vanity it’s velocity.
The truth about what influencer marketing can actually drive
The myth? Influencer marketing is just brand awareness. The truth? Done right, it drives demos, leads, and ARR. At Lesanoic, we pair creators with performance strategies—tracking clicks, conversions, and pipeline impact. In a crowded B2B market, influence isn’t a buzzword. It’s a growth channel.
Final Note: Influence isn’t just for B2C anymore. The B2B brands that understand how to leverage trust and storytelling will lead this next wave of SaaS growth. Lesanoic is here to help you do exactly that.
Latest Updates
©2024
FAQ
How is Lesanoic different from other influencer agencies?
Do you work with early-stage startups?
How do you measure campaign success?
What platforms do your influencers use?
Can we approve influencers before a campaign goes live?
Do you offer one-off campaigns or only long-term retainers?
How do you find the right influencers for niche industries?
Can you integrate with our CRM or existing marketing stack?